A division of the Aditya Birla Nuvo Ltd, Madura Fashion & Lifestyle is one of India‟s fastest growing branded apparel companies and a premium lifestyle player in the retail sector. After consolidating its market leadership with its own brands, it introduced premier international labels, enabling Indian consumers to buy the most prestigious global fashion wear and accessories within the country.
Some of the famous brands under the Madura Fashion & Lifestyle umbrella are: Van Huesen, Louis Philippe, Allen Solly, Peter England, People etc. These brands have an image of attitude, comfort, luxury and style. What makes the supply chain of Madura Fashion & Lifestyle remarkable is the incredible retail presence it has in India. It has over 850 exclusive and franchise stores spread across the length and breadth of the country and over 2000 multi brand retail outlets both within and outside the country. It has also entered into a distribution agreement with the international brand Espirit which is also another feature of the Supply chain as it is used to increase its international presence.
An IT and web enabled organization, Madura Fashion & Lifestyle is the first apparel company to have successfully implemented the ERP, SAP system and the first company globally to integrate Retek ERP with SAP ERP. These are significant features which improves the efficiency, planning process, coordination and information visibility across the supply chain. Another feature of the supply chain is that it has not restricted its suppliers or immediate customers to Indian players. It has for more than a decade now sourced technology, fabrics and garments globally. It is also an international supplier to sophisticated international brands like Tommy Hilfiger and Marks & Spencer‟s.
A manufacturing unit of the company became the first apparel manufacturing unit to win the prestigious quality excellence award, The Ramakrishna Bajaj National Quality Award, instituted by the Indian Merchants Chambers and the house of Bajaj. This clearly goes to show the emphasis on quality the company has in the make stage of the supply chain also.
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